The Marketer’s Day: Auckland

One word to describe the Auckland Marketer’s Day? Purple.

The second annual Marketer’s Day, run by The Marketing Club AUNZ was a huge success. A brilliant, uplifting event that spanned two days and two countries, and turned the marketing scene into a sea of purple. The theme of the day was ‘Momentum’, and we certainly saw that at our ANTHEA activation. Our Brand Ambassador Emma, and our Marketing Lead Lucy went along to make new connections, and introduce ANTHEA to a remarkable audience.

We see momentum every single day here at ANTHEA. From our launch into Woolworths NZ in July last year, to our launch now into all seven Farro Fresh stores across the Auckland region, we’ve seen a lot of momentum. We are now ramping up to even more events and partnerships, adding new connections every single week.

The ANTHEA activation was a huge hit amongst the thirsty crowd of marketers. We spent the day sharing the ANTHEA story, and sharing our beautiful non-alcoholic drinks. It was fantastic to have such an enthusiastic audience with whom we could discuss the changing state of the New Zealand drinking culture, and share ideas for better connecting with the sober curious amongst us.

One of our biggest learnings was the importance of having a great photo opportunity at the booth. We created a floral display using real, fresh florals to reflect our natural brand origins. We recently commissioned a stunning cooler box that we use to keep our bottles and cans cold on the way to tastings - this was repurposed into a flower vase for the day, with cans lovingly nestled into the flowers.

written by Lucy Antoinette

Want to read more? View the full April & May issue of the ANTHEA Magazine here