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    <loc>https://www.anthea-non-alcoholic.com/articles</loc>
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    <lastmod>2026-08-03</lastmod>
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    <loc>https://www.anthea-non-alcoholic.com/articles/a-night-with-the-stars-at-shed-10</loc>
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    <lastmod>2026-06-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/075984e2-de2c-47be-bb42-82c2119bddff/260531_Lewisham-187.jpg</image:loc>
      <image:title>Articles - A Night With THe Stars at Shed 10 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/0bd99789-27b3-441b-b85e-0fb349ded891/20260531_171738.jpg</image:loc>
      <image:title>Articles - A Night With THe Stars at Shed 10 - "Guests asking bar staff for a non-alcoholic option were delighted — and others were thrilled to see us back for our second year."</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/816db5e9-5036-4f81-ac18-54e1e12e95df/260531_Lewisham-816.jpg</image:loc>
      <image:title>Articles - A Night With THe Stars at Shed 10 - The Lewisham’s are led by Dan Sullivan and backed by the talented organising committee and members of the Restaurant Association of New Zealand. Their leadership plays a vital role in nurturing the Auckland hospitality industry's ability to delight customers and keep them coming back for more. It is a celebration not just of accolades, but of the collective craft that defines this city's dining culture. For ANTHEA, being part of an event that champions excellence and inclusion feels entirely right. The hospitality industry is at its best when it welcomes every guest fully — and non-alcoholic options that are genuinely exciting are a big part of making that happen.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/486c90d6-0797-4188-a9d9-646f9efe6861/260531_Lewisham-190.jpg</image:loc>
      <image:title>Articles - A Night With THe Stars at Shed 10 - We're grateful to have been welcomed along and already looking ahead. Next year marks the 25th Lewisham Awards — a landmark anniversary. The question on everyone's lips: what theme could possibly do justice to such a milestone occasion?</image:title>
      <image:caption>written by Emma Williamson</image:caption>
    </image:image>
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  <url>
    <loc>https://www.anthea-non-alcoholic.com/articles/a-moment-of-calm-at-stretch-amp-sound</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/a98d9680-80eb-4732-8551-da9e243b6a84/20260524_134829%5B1%5D.jpg</image:loc>
      <image:title>Articles - A Moment of Calm At Stretch &amp;amp; Sound - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/0a240639-9d67-4db7-9c47-4cccab1f9803/20260524_134229%5B1%5D.jpg</image:loc>
      <image:title>Articles - A Moment of Calm At Stretch &amp;amp; Sound - Stretch and Sound sits squarely within the philosophy of lifestyle medicine — the growing body of evidence showing that how we eat, sleep, breathe, move, connect, and live purposefully is both medicine and prevention. When you layer yoga movement, breath, deep rest, sound immersion, and social connection into a single afternoon, you have ticked every box. The afternoon closed with conversation and connection — guests lingering over a restorative botanical spritz from ANTHEA, stories of the session shared softly around the room. Soft eyes, relaxed postures, and a palpable sense of restored calm. It was a gentle re-entry: a soft landing back into the lanes of regular life. For ANTHEA, this felt like exactly the right room to be in. Non-alcoholic beverages that are genuinely delicious belong in spaces that take wellbeing seriously — and Stretch and Sound takes it very seriously indeed. Thank you to Shelley and Jasmine, for creating something this considered.</image:title>
      <image:caption>written by Emma Williamson</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.anthea-non-alcoholic.com/articles/sparking-bright-futures-icehouse-ignite</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/1691baa1-56ef-41e8-9bb0-c5855390b113/SonnaStudios_409.png</image:loc>
      <image:title>Articles - Sparking Bright Futures: Icehouse Ignite - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/0515ba60-466a-4e75-bbff-07cfcdf98da7/IceHouse+opening.jpg</image:loc>
      <image:title>Articles - Sparking Bright Futures: Icehouse Ignite - Opportunities to be part of gatherings like Ignite 26 are confirming a clear shift in New Zealand’s business culture, with premium non-alcoholic options increasingly expected by a significant portion of guests at high-end networking events. Connection, inclusiveness, and care for guests matter as much as celebration.</image:title>
      <image:caption>written by Ray Nicholls</image:caption>
    </image:image>
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  <url>
    <loc>https://www.anthea-non-alcoholic.com/articles/the-marketers-day-auckland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/9131c8bc-60bd-4f7b-8b0e-7b5054cf3750/Emma_Lucy_1.jpg</image:loc>
      <image:title>Articles - The Marketer’s Day: Auckland - One word to describe the Auckland Marketer’s Day? Purple. The second annual Marketer’s Day, run by The Marketing Club AUNZ was a huge success. A brilliant, uplifting event that spanned two days and two countries, and turned the marketing scene into a sea of purple. The theme of the day was ‘Momentum’, and we certainly saw that at our ANTHEA activation. Our Brand Ambassador Emma, and our Marketing Lead Lucy went along to make new connections, and introduce ANTHEA to a remarkable audience. We see momentum every single day here at ANTHEA. From our launch into Woolworths NZ in July last year, to our launch now into all seven Farro Fresh stores across the Auckland region, we’ve seen a lot of momentum. We are now ramping up to even more events and partnerships, adding new connections every single week.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/2841bcf0-359c-4ec2-98a2-ee4f59546a76/Lucy_Flowers_2.jpg</image:loc>
      <image:title>Articles - The Marketer’s Day: Auckland - The ANTHEA activation was a huge hit amongst the thirsty crowd of marketers. We spent the day sharing the ANTHEA story, and sharing our beautiful non-alcoholic drinks. It was fantastic to have such an enthusiastic audience with whom we could discuss the changing state of the New Zealand drinking culture, and share ideas for better connecting with the sober curious amongst us. One of our biggest learnings was the importance of having a great photo opportunity at the booth. We created a floral display using real, fresh florals to reflect our natural brand origins. We recently commissioned a stunning cooler box that we use to keep our bottles and cans cold on the way to tastings - this was repurposed into a flower vase for the day, with cans lovingly nestled into the flowers.</image:title>
      <image:caption>written by Lucy Antoinette</image:caption>
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  <url>
    <loc>https://www.anthea-non-alcoholic.com/articles/farro-fresh-a-major-milestone-reached</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/8d90327b-eeb3-4193-ad6f-1c4c0c3b568f/FarroLaunch_Composite.png</image:loc>
      <image:title>Articles - Farro fresh - a major milestone reached - This month ANTHEA has reached a major milestone - something truly worth ticking off on our bucket list. Farro Fresh, a shining pillar of the Auckland organic &amp; niche supermarket scene are now supporting the full ANTHEA Non-Alcoholic range across all seven of their retail stores. We’re so proud to be featured on the shelves of such prestigious stores, and feel that this is a real opportunity worthwhile of all the fanfare and celebration. Our young brand is still growing, and this marks a great achievement for us. We’re also launching in store tastings, across most Farro Fresh stores in June &amp; July. Our Brand Ambassador Emma will be leading the charge, so if you spot her out &amp; about, make sure to stop by and say hello (and try our botanical range, of course!). Our Farro launch is a milestone, and tastings are getting underway this week. We’re rapidly expanding ANTHEA throughout New Zealand, and want to ask our readers an important question: where do you want to see ANTHEA next? Fill out this form and let our marketing team know.</image:title>
      <image:caption>written by Lucy Antoinette</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.anthea-non-alcoholic.com/articles/march-2026-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/d1922c72-1213-4424-a0d5-914cad477bae/11.png</image:loc>
      <image:title>Articles - march 2026 newsletter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/bacff59c-15d6-4ae3-bb93-69a82ff3f12f/33.png</image:loc>
      <image:title>Articles - march 2026 newsletter - Why does low sugar taste so good? Darren designed ANTHEA to be an acid driven drink, allowing a drinking experience which accompanies food, enhances the savoury flavours, and provides a long, satisfying finish. A small amount of sugar is added to achieve balance, add weight, and promote the fruity and floral flavours.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/6e569a18-b5e1-499a-8d1e-8f720592745e/44.png</image:loc>
      <image:title>Articles - march 2026 newsletter - We’ve been sharing more about the story of ANTHEA and our botanicals this month, and celebrating the women who make up our community. As the last of the summer sun fades away and the leaves change colour, we move into the autumnal season of engagements - one of our favourite seasons here!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/b8f9f429-8b00-4eb9-b68a-f94fa057fc4b/20260306_123955.jpg</image:loc>
      <image:title>Articles - march 2026 newsletter - 6th March – Serving the guests arriving at Azabu Restaurant in Mission Bay Tickled Pink Agency’s International Women’s Day panel discussion with Anna Mowbray, Madison Malone and Amber Taylor. An engaged crowd listening to every valuable word from three incredibly talented women and the unstoppable Rochelle Moffitt!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/fe5bc500-ad4e-4999-8730-4f90a6e6ab1d/55.png</image:loc>
      <image:title>Articles - march 2026 newsletter - 19th March – Hard working Directors needed something to keep them going at the recent Institute of Directors. Risk, resilience and governing change: building sustainable organisations event at the ASB Cube, North Wharf, Wynyard Quarter. An incredible venue with talented event and hospitality teams, Amy McNichol this was a master class in hosting and organising.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/c6ccf064-a0c4-43a9-8be3-218d6e71eeed/66.png</image:loc>
      <image:title>Articles - march 2026 newsletter - 29 March – Kumeu Valley Estate. ANTHEA loves weddings and once again was served for Bride/Grooms and families learning about options and planning their special day. We love to share our botanicals at the regular Kumeu Valley Estate Open Days. ANTHEA pairs well with a day of exploration and celebration!</image:title>
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  <url>
    <loc>https://www.anthea-non-alcoholic.com/articles/february-2026-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/1780964863635-B0SBTYZZKXH4BZTHPQVG/Cover.png</image:loc>
      <image:title>Articles - February 2026 Newsletter</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/1780964848681-Q1G8B02DFMDASDV17RZF/Tidbits.png</image:loc>
      <image:title>Articles - February 2026 Newsletter</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/1780964844683-6LQ2ZXS903N9104X84D7/AMCHAM.png</image:loc>
      <image:title>Articles - February 2026 Newsletter</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/1780964872219-7Y2G1HTQ5W8YI1BPVMYQ/TEDx.png</image:loc>
      <image:title>Articles - February 2026 Newsletter</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/1780964863818-954KECLDBZIC1DZM32QH/MICE+Club.png</image:loc>
      <image:title>Articles - February 2026 Newsletter</image:title>
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  <url>
    <loc>https://www.anthea-non-alcoholic.com/articles/january-2026-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/b231054f-faf2-43e4-a272-1b49c5d5b55b/1.png</image:loc>
      <image:title>Articles - january 2026 newsletter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/ffd09872-fb3b-46e1-8fea-ab8585b2ac8c/3.png</image:loc>
      <image:title>Articles - january 2026 newsletter - “We start this year with gratitude. This is genuine…Thank you to our incredible supporters who have purchased and are enjoying ANTHEA right across New Zealand. A special shout out to our local businesses who have been early supporters and have proven the potential for ANTHEA: A huge thanks to Kumeu Valley Estate, The Beekeepers Wife, Boric Food Market, Hallertau Brewery &amp; Kumeu New World. It hasn’t just been locals – Woolworths New Zealand gave ANTHEA the opportunity of distribution across their business in mid-2025. Demand for our ANTHEA has kept building with our most popular 250ml cocktail Passionflower and Elder – selling out completely. Wow! Thankfully we’re back in stock in a few days thanks to the incredibly adaptive service from Craft Canners in Westgate. I must hand it to our small team, we are a small company of talented people who are digging deep to propel ANTHEA forward. We thrive on the encouragement, energy and support of many people including our partners, friends, business colleagues and wider community leaving fabulous feedback on social media, websites and directly in messages. We are living in a time of many substantial changes. The weakening of our dependence on alcohol as social lubricant is a huge global phenomenon. We are facing a rapidly growing gap for adult beverages that satisfy and respect the moments of celebration and connection that make us human. We are not opposed to alcohol, and see our mission is to support the choices made to be human with less of it in our lives.”</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/1f210e56-3c87-48d7-8a0d-773ac21a2292/5.png</image:loc>
      <image:title>Articles - january 2026 newsletter - “Hi, my name is Emma Williamson and I joined the team as Ambassador in mid-December. I come to ANTHEA as a co-owner and Nurse who is deeply passionate about reducing alcohol related harm in our communities. I have worked clinically in a range of settings and seen the impacts first hand. I have also been to so many personal, public and work events where the non-alcoholic offering was poor and sometimes undrinkable. What is important to me is knowing the flavours are handcrafted from raw ingredients – flowers, spices and herbs alongside managing the sugar content. The ANTHEA range is an elegant experience, that is refreshing and satisfying. This is not mimicking a typical alcohol beverage; it is a stand-alone experience. I am supporting ANTHEA to build brand awareness, host at events and look for opportunities within New Zealand and sharing ANTHEA with the world! If there is somewhere you would like to see ANTHEA let me know.” emma@anthea-non-alcoholic.com</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/6554f53a-c76b-4118-b9f1-c3d9032c49d2/7.png</image:loc>
      <image:title>Articles - january 2026 newsletter - “As a winemaker I have travelled and worked extensively across New Zealand, and California learning and developing my craft and experience. ANTHEA came about through researching, designing and handcrafting a beverage that fulfils a clear gap in the market. People did not just want a dealcoholized wine or a zero percent product. They wanted a beverage that is full on the palate, brings complexity of flavours and can be enjoyed while relaxing and socialising. We have included many ingredients in the range, and I look forward to explaining more through our newsletters across the year. What I do recommend is serving ANTHEA cold at 4-6° just from the fridge to preserve flavour and carbonation. Always gently invert the Blanc and Blush bottles just before opening as you will see some of the natural ingredients will settle. This is normal and demonstrates our use of natural products rather than synthetic chemicals. Taller glasses like flutes may add to visual appeal and styling, however with the range of beautiful glassware now available we look forward to seeing how you are enjoying the ANTHEA range as much as we do.”</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/e85c8534-0aed-4c07-9c46-fd9981d40d98/9.png</image:loc>
      <image:title>Articles - january 2026 newsletter - “As our head of marketing I’ve been leading our in all aspects of the creative. Working in a multifaceted role, I’m responsible for not only our marketing campaigns, but also our distribution. From driving the forklift in the mornings, to directing and starring in our social media videos in the afternoon, I’m always ready to take on a challenge. This month I’ve had the pleasure of leading our talent team and photography crew through our first large scale photoshoot. We were lucky enough to be hosted by Kumeu Valley Estate for part of this shoot, and I’m so excited to share the results with you all! We have an action packed content calendar coming up, so make sure to follow us on social!”</image:title>
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  <url>
    <loc>https://www.anthea-non-alcoholic.com/articles/blush-takes-drink-champion-title</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/3c2d64ea-8106-44cf-b7d7-ba3029df8f3c/blush-pour-ofpa2awards.jpg</image:loc>
      <image:title>Articles - blush takes Drink champion title - Following the incredible announcement that our full range took home Gold &amp; Silver awards from the 2025 Outstanding Food Producer Awards, we’re thrilled to announce our Blush Botanic Spritz has been crowned as the overall Drinks Category Champion! The Outstanding Food Producer Awards ‘celebrate inspiring Kiwis who harvest, grow and produce New Zealand’s Outstanding food and drink’. All products are judges by a select panel of chefs, industry experts, and foodies alike. The Awards were run with help from Dish - a bi-monthly magazine for people who love food - offering fresh seasonal recipes, showcasing food producers, and providing useful ingredients and cooking techniques.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/407fe139-bc50-4c30-8844-6f11ed8762b3/tablesq.jpg</image:loc>
      <image:title>Articles - blush takes Drink champion title - The ANTHEA team were invited to attend the Champions Party at the gorgeous Glasshouse in Morningside, Auckland late last week. It was a decadent evening filled with delicious foods and drinks- sourced from other New Zealand producers and award winners. It was inspiring to hear about all of the hard work put into their products, getting them off the ground and onto shelves for Kiwis like us to enjoy. Not only this, but it was amazing to meet these incredible people- as well as renowned members from the judging panel!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/ac0972a8-0157-4497-9cd2-4962e18a7915/Rochelle-with-Anthea-Non-Alcoholic-DrinksNA.jpg</image:loc>
      <image:title>Articles - blush takes Drink champion title - The ANTHEA team accepts the Champion award!</image:title>
      <image:caption>Representative from Label &amp; Litho, Ray Nicholls (Director), Olivia Fly (Brand Designer &amp; Manager), Darren Webster (Production Development Director)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/bd5ba398-3219-4448-a1cd-03bc34aa68eb/blush-pour-ofpa.jpeg</image:loc>
      <image:title>Articles - blush takes Drink champion title - Make it stand out</image:title>
      <image:caption>Our Blush Botanic Spritz was poured throughout the evening, offering all attendees the chance to sip on the vibrant bouquet of strawberries &amp; cream with the botanic &amp; herbal blend of Schisandra berry, Rosemary, Lemon Balm and Thyme.</image:caption>
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    <loc>https://www.anthea-non-alcoholic.com/articles/anthea-wins-gold-yhwst</loc>
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    <priority>0.5</priority>
    <lastmod>2026-04-22</lastmod>
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      <image:title>Articles - anthea wins gold (again!) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661f2ed625885a1881035c3e/1742341436203-LHGAYP72FYU1L04ACM0B/blushblanc750ml2OFPA.jpg</image:loc>
      <image:title>Articles - anthea wins gold (again!)</image:title>
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      <image:title>Articles - anthea wins gold (again!)</image:title>
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    <loc>https://www.anthea-non-alcoholic.com/articles/anthea-wins-gold</loc>
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